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Gone Girl Gardening
Project type
Spec
Date
April 2025
Gone Girl Gardening is a darkly romantic social media concept built for the kind of plant lover who spirals beautifully. Equal parts cottagecore and controlled emotional chaos, this brand blends practical gardening knowledge with a literary, feral-feminine voice that speaks to soft power, quiet revenge, and repotting your personality on a Tuesday afternoon.
This project was created to showcase brand voice development, social strategy, and storytelling-driven content execution across multiple formats. Deliverables include:
A multi-part Instagram story series (“Plants for Your Villain Origin Story”)
Carousel post concepts blending plant education with emotionally coded metaphors
Short-form Reel scripts for viral plantcore-meets-dark-femme content
Captions that move between poetic softness, unhinged humor, and subtle CTA strategy
Visual and illustration prompt development to guide art direction
Tone: literary, emotionally messy, beautiful but a little bit dangerous.
Target audience: feral plant girls, emotionally intelligent sad hotties, and anyone who has cried while misting a Monstera.
