Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Gone Girl Gardening

Project type

Spec

Date

2025

Gone Girl Gardening is a darkly romantic social media concept built for the kind of plant lover who spirals beautifully. Equal parts cottagecore and controlled emotional chaos, this brand blends practical gardening knowledge with a literary, feral-feminine voice that speaks to soft power, quiet revenge, and repotting your personality on a Tuesday afternoon.

This project was created to showcase brand voice development, social strategy, and storytelling-driven content execution across multiple formats. Deliverables include:

A multi-part Instagram story series (“Plants for Your Villain Origin Story”)

Carousel post concepts blending plant education with emotionally coded metaphors

Short-form Reel scripts for viral plantcore-meets-dark-femme content

Captions that move between poetic softness, unhinged humor, and subtle CTA strategy

Visual and illustration prompt development to guide art direction

Tone: literary, emotionally messy, beautiful but a little bit dangerous.
Target audience: feral plant girls, emotionally intelligent sad hotties, and anyone who has cried while misting a Monstera.

An Instagram post mockup with a picture of flowers against wood with the caption "Here's how to plant a garden with your bare hands and a mild grudge (Link in bio)"

An Instagram post mockup with a picture of flowers and the caption "Growth is uncomfortable. So is being rootbound. Choose one."

Flatlay of pressed flowers and botanical cuttings with dark tones. Text reads ‘Plants for Your Villain Origin Story’ on a parchment card.

Vintage botanical illustration of a foxglove plant with purple bell-shaped flowers. Text below reads ‘Poison in a pretty dress'.

llustration of deep purple hellebore flowers with speckled centers. Caption: ‘Soft doesn’t mean safe.’

“Botanical drawing of a bleeding heart plant with delicate heart-shaped red flowers. Caption: ‘Delicate but not weak.’

Vintage-style drawing of Love-Lies-Bleeding, a dramatic drooping red flower. Caption: ‘She doesn’t forget.’

Moody illustration of a Black Bat Flower with dark petals and whisker-like tendrils. Caption: ‘She doesn’t open up easily, but when she does...’

Glowing white Night Blooming Jasmine flowers on a vine-like green background. Caption: ‘She thrives in the dark.’

"Art deco styled title card reading 'Is it a toxic plant or a toxic person?' with an illustration of a hemlock plant."

"Two images side-by-side labeled A and B: a Monstera leaf under 'Plant' and a man giving a thumbs-down under 'Person', with the prompt 'Drains your energy'."

Two images labeled A and B: Pothos leaves under 'Plant' and a woman holding her head in frustration under 'Person', with the caption 'Needs constant attention and gives nothing back'.

A Fiddle Leaf Fig under 'Plant' and an influencer-style woman in a towel and sunglasses eating food under 'Person', captioned 'Hard to keep alive but looks great in pictures'.

Two images labeled A and B: Foxglove flowers under 'Plant' and a man in a linen outfit under 'Person', with the text 'Looks pretty but causes palpitations'."

Two images labeled A and B: English Ivy under 'Plant' and a couple bound by ribbon under 'Person', with the phrase 'Clings to anything that gives it light'."

Mint leaves under 'Plant' and a person holding a phone with an awkward group text message under 'Person', captioned 'Takes over the space and kills the vibe'.

Poison Oak under 'Plant' and a smiling woman on the phone under 'Person', with the phrase 'Gives you a rash but you keep coming back'

Snake Plant under 'Plant' and a photo of Mercury in space under 'Person', with the text 'Survives neglect, thrives on chaos'.

Closing card with a Hemlock illustration and the phrase 'At least the plant won’t gaslight you... Pick your poison.'

Sample Instagram reel with caption "Impulse bought five plants and named one after my therapist"

Instagram post mockup with a picture of a spiky succulent plant captioned "You're not high maintenance. You just need to know what conditions you need to thrive"

Instagram grid mockup for Gone Girl Gardening featuring a themed and aligned grid

Instagram post of an antique botanical background featuring passionfruit vines. A hand-drawn watering can sits beside a classic label that reads, "It just needs water and a little patience," suggesting nurturing and growth.

Instagram post of an ornate golden picture frame overlays a vintage floral wallpaper. Inside the frame, the quote "The garden won’t ask who you used to be" appears on a textured parchment background.

Instagram post of a collage-style image with a crinkled paper quote reading, "Wilted petals. Spilled wine. The version of you that didn’t survive that summer." Surrounded by botanical motifs, Greek statuary, candlelight, and an open journal with drawn rose and glasses.

A circular frame of green vines and overgrown leaves surrounds a parchment message reading, "What comes back may not look the same." Background features a dark floral pattern, with accents like candles and illustrated wildflowers.

A torn piece of parchment reads, "But it will grow, and that's enough," accented by dried pressed flowers in bold, vibrant hues. The background is rich with dark botanical textures.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}