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Petal Theory Candle Co

Project type

Spec

Date

2025

Petal Theory is a spec candle brand concept designed to explore scent as storytelling. Rooted in softness, memory, and a touch of chaos, the brand speaks to the kind of customer who treats fragrance like a secret language — poetic, personal, and ever so slightly feral.
This project was developed to showcase brand copy development, product storytelling, and tone-driven content creation.

Alt Text: Section with candle photography—“Ophelia’s Bad Idea” candle floating in a rose-petal bath, and “Peony Porn” candle surrounded by roses. Includes detailed text on wax blend, ingredients, and emotional appeal.
Purpose: To combine product features with romantic branding, evoking drama and elegance.

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