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Solareine Skincare
Project type
Spec
Date
April 2025
Solareine is a poetic skincare concept developed as a spec brand to explore the intersection of science, softness, and ritual. Inspired by light and designed for skin you love to live in, Solareine’s voice is gentle but certain — offering care that’s as emotional as it is effective.
This project was created to showcase brand identity development, editorial product storytelling, and emotionally intelligent copywriting across digital touchpoints.
Full brand voice guide and positioning strategy
Website copy including homepage, About, and belief-led messaging
Product naming and description for a 6-piece ritual line (including Cloudbusting Hydration Concentrate and Plush Cocoon Barrier Cream)
Taglines, CTAs, and caption-ready microcopy
AI image generation prompts for product mockups and mood direction
Conceptual social post ideas and campaign-style narrative moments
Tone: soft, luminous, intelligent — somewhere between a whispered promise and a skincare science briefing.
Brand pillars: inspired by light, backed by science, made for skin you love to live in.
