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UGC Portfolio

Hey, I’m Caroline— a performer-turned-creator with a working knowledge of copywriting and a camera roll full of scroll-stopping content.
My work blends on-screen presence with behind-the-scenes strategy: I know how to grab attention, keep it, and land the message. With years of experience in performance and a trained eye for brand voice, I create UGC that doesn’t just feel authentic — it converts.

Whether it’s beauty, lifestyle, wellness or beyond, I specialize in content that feels like a friend’s recommendation, not an ad. Below, you’ll find examples of spec and organic content — all rooted in storytelling, built for engagement, and crafted with purpose.

© 2025 by Caroline J. Smith.

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