EMOTIONAL STORYTELLING, STRATEGIC COPY,
HUMAN CONNECTION
Because the best brands don’t shout. They resonate.
THIS IS MORE THAN COPY. IT'S VOICE WORK.
I’m Caroline: a copywriter, voice strategist, and trained performer. I help brands write with rhythm, clarity, and resonance, not just fill space.
From founder bios to full brand voice guides, I shape language that sounds like you and feels like something. Whether you're just starting out or refining what’s already there, I’ll help you say it like you mean it.
WHO IT'S FOR
This is for you if:
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You care about how your brand sounds as much as how it looks
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You’ve outgrown your old voice...or never had one that felt right
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You want copy that builds trust, feels personal, and leaves a mark
LAUNCHES AND CAMPAIGNS
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Email sequences and welcome flows
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Campaign messages and taglines
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CTA stacks and lead-in copy
Get support for your launches, with tone you can use everywhere
VOICE DEVELOPMENT
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Brand voice and tone
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Messaging pillars
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Tone of voice guides
Start here if you need clarity on what your brand actually sounds like
WEBSITE AND STORYTELLING
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Home and landing page copy
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Founder bios/About pages
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Product storytelling
For when you're ready to sound as good as you look.
PRODUCTS AND PLANNING
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Product descriptions and packaging copy
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Social extensions and caption sets
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Brand voice applied across touchpoints
Consistency, not flatness. Tone that travels
HOW I WORK
Voice-first. Emotion-led. Detail-obsessed.
As a performer, I’ve spent years listening for tone, tension, and truth. That same instinct shapes my approach to brand storytelling.
Here’s what to expect:
DISCOVERY CALL
Listening, research, tone mapping
VOICE SKETCHING
Sample lines, headlines, or short copy to set the tone
WRITING & REFINING
Drafts and revisions until the copy resonates
DELIVERY
Final copy that is polished, proofed, and undeniably yours
HERE'S WHAT IT LOOKS LIKE IN ACTION
You can explore the portfolio below to see brand copy + campaigns, or head to the UGC section to see how I bring voice to life on camera.
