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Caroline J. Smith

My Portfolio

Here’s where the good stuff lives. These are spec campaigns I created to flex my copy chops — from beauty brand voice to travel storytelling to fashion-world flair. Think of it as a curated closet of words: bold pieces, everyday staples, and a few that might just make you do a double take. Every project is here to show how I think, how I write, and how I can bring your brand to life.

Landing page of Ebonwynd Inn featuring a dark room with a fireplace and the heading "Where elegance meets enigma, hidden in the heart of old Edinburgh" and a "book your stay" button.

Landing page of Ebonwynd Inn featuring a dark room with a fireplace and the heading "Where elegance meets enigma, hidden in the heart of old Edinburgh" and a "book your stay" button.

Homepage hero section for Petal Theory Candle Co. The design features elegant serif text on a cream background, framed by lush vintage-style botanical illustrations of tulips, peonies, and foliage in deep reds, golds, and greens. The headline reads ‘Petal Theory Candle Co.’ with a subheading that says ‘Consider this your invitation to romanticize irresponsibly.’ A centered ‘Shop Now’ button appears below the text.

Homepage hero section for Petal Theory Candle Co. The design features elegant serif text on a cream background, framed by lush vintage-style botanical illustrations of tulips, peonies, and foliage in deep reds, golds, and greens. The headline reads ‘Petal Theory Candle Co.’ with a subheading that says ‘Consider this your invitation to romanticize irresponsibly.’ A centered ‘Shop Now’ button appears below the text.

A Gmail mockup showing an onboarding email from Unhinge Fitness with the subject line "Movement is the mood. And the medicine." The header reads: “You don’t need to feel okay to show up. You just have to show up.” The body introduces Unhinge as a non-toxic fitness space for emotionally overwhelmed people, highlighting playlists, safe movement, and judgment-free classes. CTA button: “See the class lineup.”

A Gmail mockup showing an onboarding email from Unhinge Fitness with the subject line "Movement is the mood. And the medicine." The header reads: “You don’t need to feel okay to show up. You just have to show up.” The body introduces Unhinge as a non-toxic fitness space for emotionally overwhelmed people, highlighting playlists, safe movement, and judgment-free classes. CTA button: “See the class lineup.”

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