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Copy Portfolio

This is more than copy. It’s voice work.

I’m Caroline — a copywriter, voice strategist, and storyteller with a background in performance.

Years of acting taught me how to listen for tone, follow emotional rhythm, and embody a voice that isn’t my own. Now I use those same skills to help brands find language that feels true, clear, and alive.

I specialize in emotionally intelligent copy for beauty, fashion, lifestyle, and creative brands — the kind that care as much about voice as they do about visuals. Whether we’re building your brand from scratch or refining what’s already there, I’ll help you say it like you mean it.

Because writing isn’t just about what you say.
It’s about how it sounds — and how it lands.

© 2025 by Caroline J. Smith.

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